Thursday, November 5, 2015

The Kryptonite Bike Lock Fiasco

1.   What factors led to the social media explosion of the Kryptonite story?

A video of a YouTube user showed how to open a popular Kryptonite lock using only a Bic pen. The video became viral and Kryptonite worked to replace customers’ locks to try and keep their customers’ trust.

2.   Do you agree with Donna Tocci’s claim that the company couldn’t have done much differently? If so, why? If not, what about its response could have been improved?

I agree with Tocci’s claim because Kryptonite created a program to replace the locks that were vulnerable. I can see how they could have reacted better since by replacing the vulnerable locks they are providing customers with a better product in exchange for one that they were already using.

3.   What can Kryptonite do now to prevent customers from getting inaccurate information about its products?

They can market the strength of their locks and provide new information on their locks as they improve.

4.   What can other companies learn from this experience in terms of listening to the community and designing their social media strategy and objectives?


Other companies can learn that it is important to act fast and to engage the customers with a positive response to remedy the problem as soon as possible to keep brand loyalty from taking a hit.

1 comment:

  1. Healthy article blog sharing about Kryptonite Bike Lock. It is a best quality and long lasting. I have a Kryptonite Bike Lock it is safety when i riding on a trip.

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