Who are you with Nikon

1. What incentives did Nikon provide to spur its fans to share more pictures? Should the company have done more?

To Spur customers to share more pictures Nikon encouraged their fans to share their personal style and what camera they use, as well as information on the photo to share an experience. Nikon can do more for their fans who contribute; one way they could benefit their brand and help customers is to have photo competitions that focus on a certain style of photography. The prizes could range from high-end equipment for bigger competitions to smaller items that are branded with Nikons name to further make the customers to feel like they are “friends” with the brand.

2. Nikon was identified more with the professional market than consumer photography. Has that changed following this social media marketing campaign? Why or why not?

Since Nikon has used social media more they have brought more users who were not professionals to their brand, because consumers can see how others are using the brands more affordable cameras to capture quality images, and they want to use the product themselves.

3. How did Nikon leverage its technical superiority in photo taking with its social media strategy? Could it have been done differently? If so, how? If not, explain why not.

Nikon used two social platforms for their photo sharing. They used Flickr for the professional side to appeal to the professional and passionate photographers. This gave those who were very serious about photography a space to connect with the brand. The other social platform they used was Facebook. Their Facebook focuses more on enjoying taking photos and is less serious than the Flickr account, this allows people who do photography for fun have a space to share and connect, but still allows professionals to connect as well. Both of these are done well because it allows their various groups of customers to connect with each other and the brand on a more personal level. I feel it was done well since both social platforms already followed the serious or just for fun themes so they executed their strategy very well.

4. Nikon had an initial edge in photo sharing as a company specializing in camera gear. What specific tactical advantages did this give Nikon?

Nikon had the initial edge because with their large line of camera gear they can share product with customers and teach them how to use it and improve their photography skills. At the same time they are building brand loyalty with the customer since that customer can learn from the brand and then share their personal experience with the brand.